WHAT AGE SHOULD YOU START DATING? ♥ ♥ ♥
The basic premise is that college students, who used to be the least likely demographic to use a mobile dating app, are now the most likely. What instantly jumped out was the basis for the conclusion: a Pew Research Center survey of 2, U.
But qualitative research and surveys can be flawed: people often say one thing and do another. To truly understand behaviors and habits on a mobile, why not go straight to the hard data?
So for fun see number 1 above I decided to give a few of the stats in the article a quick check from our mobile app usage data based on tens of millions of anonymous profiles. Fact 1: Mobile dating apps are used by 1 in 5 young adults Make that, at least 1 in 5.
Summary and Conclusion
Our mobile network data shows that in just the past six months, 23 percent of to year-old smartphone users have used a mobile dating app. Fact 2: 15 percent of American adults have used online dating sites or mobile apps This sounds about right.
From our user-generated mobile network data that's first-party data from multiple mobile carriersI found that 11 percent of adult smartphone users have used a mobile dating app in the past six months. Fact 3: There's a socio-economic divide with online dating, with better-off and better-educated Americans more likely to use it.
Here is where it gets interesting. The average income for mobile dating app users is actually 8 percent lower than the average income of smartphone users. Up-and-comer mobile dating app Happn has the lowest average age 14 percent below averageyet has the highest average income 13 percent above average of any dating app.
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But this app is the outlier as the majority of its user base live in major metro areas where average incomes are higher. To be sure, I analyzed mobile app data for Badoo, the fastest growing dating app.
I found that this app is on the other end of the spectrum, with users having a 10 percent below average age and a whopping 18 percent below average income. What about better educated?
The claim is only correct if we count any attempt at college as better educated.
We can see if sports lovers use dating apps or if people in Alaska are more inclined to use them. Just like they say in the dating world, you never know where you'll find love. For your brand, your audience just might be with highly-educated dating app users who enjoy long walks on the beach and deleted their Facebook app within the last year.
Let's chat about how we can find the right audience for your brand or client.